Advertising Is Killing Us Softly

Ads are everywhere in todays society. We see an average of 3,000 per day, most of which trying to make you buy into an idea or purchase a product. The majority of those ads also feature women and men, who are by societies standards, beautiful. 

However, those men and women are not naturally that beautiful. They are edited and photoshopped into looking like that. We saw a video from Dove earlier in the term showing how much editing is done to an average person to make her look flawless. 

These ads are trying to sell their products and create a concept of "normal". Many of the ads try to sell the concept that the most important thing about women is their beauty. It's all about what the physical outside looks like, not the inside and their personality. 

We may think that ads don't effect us but in reality they do. After seeing the concept of "normal" and the unrealistic view of beauty it sinks deep into our minds. It subconsciously makes us want to strive to be those things. We buy the products in an attempt to look more beautiful, the way they portray it on the commercials and billboards, when really that will never happen because even the beauty in the commercial is fake. 

The product isn't what makes you pretty, it's the editing that does. If people could realize that nobody really looks like that, they could view themselves and beauty more realistically.